got milk?
An illustrative infographic showing the results of a study on cow milk vs. oat milk.
Illustration
data design
infographic
the challenge
A local distillery is hosting a cocktail-making class for young adults. Participants will learn to create five summer cocktails using local and fresh ingredients while also learning about the distillery's production and background. The event provides an opportunity for people to mingle and learn something new.
The design aesthetic is inspired by Arbutus' vintage illustrative vibe, but with a unique twist. The goal is to create a space for young people to try a new skill and meet new people, separate from the established distillery aesthetic. The design principles aim to accentuate the bold, juicy, and crisp flavors of summer and spirits.
Infographic Design
the approach
The strong visuals and mixing of two ‘mediums’ through photography and illustration, creates an intriguing identity that aligns to the theme of ‘causing a stir’. The poster stands out in a bold way, but adheres to clean and sophisticated design. The overall aesthetic is fun and cheeky and encapsulates a generation of old souls.
the result
In addition to the print campaign of a poster that can be placed in around universities, bars, and in the distillery, I also designed a website where users can be directed to from the posters to purchase tickets or find out more information about the event.
For this project the poster was designed using InDesign and Photoshop. The website was designed and prototyped in Figma and then developed using Webflow.
